We create documentary-style videos that amplify your social impact.
Ready to tell your story?
Good Work.
Good People.
Good Stories.
The Common Good Media is a boutique video production company based in the Greater Toronto Area.
We help mission-driven organizations, businesses, and brands amplify their social impact through crafting authentic videos that move hearts, minds, and communities forward.
You work hard to make a positive impact for the common good.
We believe more people should hear about it
Our mission is to make the world a little bit better and brighter — one story at a time. Why? Because our team is passionate about seeing good work thrive. You’re doing work that matters. Work that drives positive change. Through science-based storytelling, we help to amplify your impact by crafting stories that resonate with your audience and inspire meaningful engagement.
Our Partners
Our Process
1) Discovery & Alignment
During this phase we learn about you, your needs, challenges, and goals. We work together to clarify your story’s core message, audience, and emotional impact. We’ll also define what success looks like for you — whether that’s emotional engagement, brand awareness, or a specific call to action.
2) Storyfinding
As your strategic partner, we work hand-in-hand to discover the story that will resonate most strongly with your audience and achieve the results you’re looking for. This is where we hone in on the heart of your message —focusing on the characters, themes, and emotional arcs that will drive the narrative forward.
3) Production
Production is when we roll cameras. But it’s not just about capturing footage — it’s about creating an amazing experience for everyone involved. We believe that the best work comes from a space where people feel heard, supported, and excited to collaborate.
4) Post-Production
Last, but not least, your footage goes into an editing suite and we piece together your final, impactful story. During our editing process, our goal isn’t just to finish the project — it’s to nurture it, refine it, and make sure it moves people in the way it was meant to.
We love telling good stories for good people doing good things.
Let’s Tell Your Story
Contact us.
kara@thecommongoodmedia.ca